Alexander Wang is an American fashion designer. His namesake brand is known for his urban-inspired designs and use of black. The official website homepage is simple but show the style and the attitude of the brand.
For the categories, I really like the simple and clear style of the design, however, there is no sale category. It might lose some customers who like this brand but with limit budget.
When I chose a pair of shoes which I like, click into the product detail page, I found that there are no model fitting photos. It’s difficult for customers to imagine what it looks like when we wear it on without model picture.
The sizes session clearly shows which size is available, but there are no size chart. It’s not convenient for customers who just know their US size.
The recommendations part is my favorite part. It can analyze customer behavior preferences through big data to guess customers who choose this products might also would like to buy which produces.
Checkout part gives customers the clear return indication and why they require customers’ email.
For the checkout steps, it can not remember the shipping address and also there are no estimated arriving day and no more shipping options, such as which shipping company customer prefer and the shipping speed that customers could choose.
For the last step of the checkout, it could also add the card number remember selection to provide the convenience for customers that would like to purchase items next time.
